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Established in London in 1995, YMC – You Must Create – is a successful label known for its understated, timeless designs. Founded by Fraser Moss and Jimmy Collins, the brand's easy-to-wear pieces form the foundation of the modern wardrobe. Originally unisex, the menswear and womenswear collectsions seamlessly complement each other, sharing seasonal fabrics and prints. With inspiration drawn from subversive music, arts, vintage militaria, and work-wear, YMC's clothes boast a strong creative spirit, keen eye for detail, and emphasis on texture, color, and print. Directional yet highly wearable, these pieces are designed to withstand the test of time.
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