B Magazine

B Magazine: Le Labo

Le Labo was established in 2006 by French co-founders Eddie Roschi and Fabrice Penot in Nolita, New York City. As much as the name suggests, Le Labo, which means the laboratory in French, is a cult perfume brand that takes its inspiration from the various goings-on of a perfumers lab. They pay special attention to the experience surrounding their perfumes, hand-blending and bottling each perfume in-store, labeling each with a created date and location, and allowing the customers to inscribe names or personal messages on the labels. Le Labos fragrances have staked out a unique presence in the industry, with charmingly distinct scents like Santal 33 and Rose 31 testifying to the brands deep appreciation of base ingredients.