Since 1976, Baby & Company has lived by the mantra that life is a marathon, not a sprint. As such, it’s only appropriate that the boutique is a proud member of the Slow Fashion movement where quality comes before quantity. Plus, clean lines and the simple aesthetic found on their racks echo the ‘less is often more’ spirit of the brand. Store owner Jill talks with us about her personal style as well as the joys and challenges of running a business.