Established in 2020 by founder Jessica Kruse, Søren, meaning "stern" is anything but. Bringing with them SoCal sunshine to Portland’s silver skies, Jessica created a welcoming space filled with bright colors, amazing music and an eclectic mix of thoughtfully curated ready to wear attire, accessories, and home-style. Located in the heart of hip SE Portland, Søren is quickly becoming a destination for fashion savvy tourists and locals alike.