Sydney-born founder Vanessa Ambrose studied fashion design before working Aussie label Morrissey Edmiston, dressing clients like Nicole Kidman and Naomi Watts. Backpacking around the world then led her to land in Santa Cruz in 1998, where she would open her very own shop, Cameron Marks, with her bff, Laura Jones, in 2005. Cameron Marks has since grown from a boutique into a lifestyle brand whose offerings combine everything that Vanessa’s about: minimalist design, wanderlust and sunny vibes.