FEIT was born as a reaction – an evolution of consumerism and production, moving away from volume and excess and towards quality, sustainability and the pursuit of product integrity. Designer by Tull Price spent 10 years studying and working in Europe, gaining expertise in traditional production techniques and insight on the region’s approach to capitalism and longevity. FEIT products are a fusion of this dual history – the best of both athletic and classic footwear merged into a modern, minimal luxury product. Each pair is built entirely by hand from natural materials, produced in limited numbers with a carefully selected group of master craftspeople from around the world.