Lungomare was born on the beaches of the Riviera Romagnola and is particularly linked to the reality of Rimini, where food, culture and traditions suggest the idea of a summer that seems to never end, whose roots are connected with those of the brand. An Italian name, but citizen of the world. A positive, informal noun that recalls memories like a run on the sand, a piadina enjoyed at the beach, or bicycle rides keeping the sea to your right. And yet, the colorful explosion of the seaside in summer but also the fascinating melancholy that it offers in winter, the scent of maritime pines, the warmth of the sun on the skin and the sound of the waves.