As a west coast heritage brand, Pendleton has been based in the Pacific Northwest for 150+ years. Still run by the same family for over six generations, the expertise of the company is found in the consistent quality and innovative use of its flannel, tweed, and worsted wool textiles. The brand not only lays claim to perhaps America’s most iconic blankets, it also has a rich history in surf culture and native-inspired women’s and menswear. Recent innovations include new lines with modern fits, hardwearing textiles, and updated silhouettes, as well as strategic collaborations with everyone from Nike and Levi’s to Airstream and Star Wars.