There is still a lot of unethical stuff happening in the fashion industry. Our goal and motivation is not only to create a high-end clothing line which is perfect in style and in fit but also to create pieces which are fairly produced and environmentally sustainable. PURA clothing only uses recycled or natural fabric that feels buttery soft on your skin. All our fabric is sourced in Europe and all of the pieces are made by hand in Switzerland, Portugal and Italy. ​We have absolutely no air travel involved in any of our processes.