Veronique Leroy started as a doll designer. Not professionally, but as a kid with an insatiable appetite to make clothes, with dolls as her first models. From that small start came a move to Paris in 1984 to attend Studio Bercot, then on to a job with Azzedine Alaia before working as Martine Sitbon’s assistant and ultimately founding her own maison de couture in 1991.