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Worn over and over again, it’s always the cool knitwear that fills up the laundry bin. The easy coziness yet polished sensuality of jersey is hard to beat—admittedly, when in doubt about what to wear, the dirty hamper is the first place I scavenge for a feel-good throw-on piece that always works. This is the concept behind the LA-based brand, GEEL, whose offering is seasonally adaptable and versatile for any occasion. The character of GEEL is simultaneously delicate and daring, as seen in the balanced use of soft fabrics and sexy cuts. For GEEL, generous comfort naturally results in immediate confidence. Indeed, GEEL’s essential fabric is a locally milled luxurious blend of modal and spandex typically found in high quality undergarments, the unrestrictive kind that make you walk with your shoulders back and allow you to forget that you are clothed in the first place.
“ Replica Shoes refined” is the motto that characterizes the South Korean accessories brand, Reike Nen. Founding designer, Yoon Hong-mi, launched her label in 2010 with an irresistible vision for modern footwear and bags. The designer expertly transforms cool vintage silhouettes and classic elegance with interestingly offbeat details—like, moccasin stitching on minimal cowboy boots for example. At Reike Nen, attention to detail meets sculptural innovation—unique heels and sharp edges are what give their accessories statement status. If it were up to me, I’d never take off my Reike Nens, but if there’s another place where these little art objects belong, it’s on a pedestal under dim museum lights.
The global pandemic infiltrated our lives with sickness, pain, and isolation. And, as we all remember, businesses weren’t exempt from a rough go of it. The story of New-York based Find Me Now is uniquely remarkable—certainly, the circumstance was a bump in the road yet also a blessing in disguise for mother and daughter duo, Su and Stephanie, who launched their 100% online-only womenswear brand in 2020. They swam with the tide so to speak, drawing specifically on the vintage internet aesthetic itself and offering products that were fun and comfortable to combat the restraints of staying still. Their mission remains relevant today, as we stretch and get ready to go at full speed again—going out, traveling, and more. The Find Me Now girl is spontaneous, loves color, and doesn’t take life too seriously.
Turkish designer Ela Onur sources her teenage years working at her family’s textile plant in Istanbul as the catalyst that led her to develop her own brand for lingerie and loungewear. Noticing a lack in the market for attractive yet comfortable lingerie, Onur decided to focus on creating beautiful everyday undergarments. With an increasing craze for lace and transparency details in ready-to-wear, consider ELSE lingerie as a chic outer layer as well—worn peaking through a blazer or layered over a white tee. It’s true that wearing beautiful lingerie beneath your clothes just feels good—but so does showing it off!
As a businesswoman and mother who splits her time between the brand’s two offices in LA and Istanbul, Onur is familiar with the needs of multitasking women on the go. All of her collectsions are produced in Istanbul by female artisans, with whom she shares educational opportunities to learn state-of-the-art technology in product development and production.
When the coolness of vintage denim meets modern silhouette, jeans become an exciting first choice rather than a repetitive fall-back—the worn-in feel and weight of antique Levis's (and the like), hits differently in a contemporary fit, made to flatter. Longtime friends and vintage denim connoisseurs, Claire Lampert and Stacy Daily launched B SIDES in New York City five years ago, capitalizing on their love for collectsing vintage denim across the United States. Secondhand jeans serve as their base for applied patchwork techniques, which not only offer mending solutions for rips and tears but most importantly, transform the shape and color of each piece. The unique “imperfections” of B SIDES jeans are a testament to artisan quality and one-of-a-kind repurposed fabric—that’s the sentiment the brand celebrates and the origin behind their name. Lampert explains, “The B side of a record is where the deep cuts live—the complex, idiosyncratic songs that true connoisseurs appreciate most. In that same spirit, B SIDES celebrates the beauty of imperfection: Jeans that, like the sleeper song on a classic rock album, have an interesting story to tell.”
