Simple, smart and functional are the three fundamental principles of this Los Angeles line of womenswear and accessories. Designer Natsuko Hagiwara launched the label in 2010 with the goal of creating an everyday lifestyle brand filled with pieces she herself would find useful. Natsuko comes from a background in audio engineering without any formal training in fashion, so the music of the ‘60s, ‘70s and ‘90s are major sources of creative inspiration and influence the direction of her designs, whether it is a simple detail or color choice. Unfussy shapes and luxe materials define every collectsion. An LA label through and through, every single piece is crafted locally by a close-knit team of artisans.