Stylist turned designer Innika Choo founded her namesake label in 2016 to create feminine, bohemian womenswear inspired by vintage looks, tropicalia, and the Bali environment in which she now resides. Collections focus heavily on dresses the blend romantic, nostalgic details like ruffles, smocking, embroidery, and bows with easy everyday silhouettes that work as well on vacation as they do brunch.